A while ago, Domino's began an ad campaign on TV advertising their latest cheap-eats deal. The ad featured a bunch of cheerleader girlies dancing about, flashing placards with "$4.90 pizzas" (as well their undies.) No problemo, as ads go this one was fairly harmless and not overly churlish.
Recently the ad has been revamped, with "$4.90" replaced with "$5.50". Clearly, the price of the deal has gone up 12%. That's ok, with the economy gone tits-up and what-not, Domino has felt the need to raise their prices. It's their prerogative, that's business. I mean, it's a fact that people eat out in cheap fast food joints more during an economic downturn, but hey, I'm not CFO for Domino's or anything. Whatever.
As for the ad, it is exactly the same -- and I mean exactly, all the way down to the choreography, the voice inflections, and even the cheerleader girls in it. The only difference is the placards and the chanting, which of course feature the new figure of "$5.50." A bit of variation or re-imagination in the ad might have been nice, but again that was a financial decision taken by Domino's management.
Well there was one difference -- I swear the girls looked 12% chubbier. Too many cheap pizza deals, perhaps?
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